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Speeches That Sell: The Insights Of The Craft
What makes a memorable speech? The words used, sentence structure, clarity of message, relevance to the audience, and of course, the speaker and his/her speech flair. In fact one can describe it as a perfect partnership between the written and spoken word. A well-crafted speech can move, persuade, motivate and even produce a desired emotion in the audience! Speechwriting is hard work, but one can learn the craft and become a skilled speech writer! If you would like to learn the skills and learn how to get your message across effectively using compelling language that "speaks" to the audience and remains in their mind long after, do not miss the opportunity to attend the PR Academy's two-day Speechwriting masterclass. Topics covered include: understanding and writing for different audiences, writing for the ear instead of the eye, the effective use of anecdotes, and powerful introductions and conclusions. Participants will have plenty of "hands-on" exercises using actual speeches as "case materials" What past participants say about this workshop: "I generally hate being assigned to write a speech - now I'm looking forward to the next one!" "The workshop highlighted the need to think strategically about the choice of words used in a speech and be mindful of the meaning and emotional responses certain words evoke." "Joseph (the trainer) provides valuable content, structure and tips. Speechwriters and anyone who needs help to prepare a speaker will benefit from his insightful comments." "Trainer was very knowledgeable, gave good examples which were localised to our Singapore context. His visuals and handouts were clear and relevant. There was sufficient guidance and concrete practice." |
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