Public Relations
is not just about writing press releases, organising events, or holding
press conferences. Public relations is the management function that
establishes and maintains relationships with strategic publics to
promote mutual understanding and benefit. The connections made through
effective public relations allow an organisation to change itself
or its environment so that it can meet its organisational goals.
*Opinions expressed herein are not necessarily those of the Public Relations Academy.
Useful Articles
PR Resources on the Net
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