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Philip Kotler on Marketing for Results
Creating, Communicatig and Delivering Value (CCDV)
For Marketing, Finance and Operations Executives
Who is Philip Kotler?
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellog School of Management at Northwestern University. He was selected as the #4 management guru of all time by the Financial Times, and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing". He is also considered one of the pioneers of social marketing.
Read Philip Kotler's article, "The ASEAN Miracle is back", here.
What is "Marketing for Results"?
During this event, Prof. Kotler will share his ideas on how marketing should create value and bring results for organisations. Too many organisations today see marketing as either simply advertising or just selling - nothing more. However, he will define marketing as "Creating, Communicating and Delivering Value", something entirely different from what most people in Singapore believe right now.
How will I benefit?
Philip Kotler is viewed as one of the foremost business thinkers in the world today. Attending his talk will be inspirational and give you ideas on how you can use marketing to boost performance in your own company. Furthermore, you can expect to see many other business leaders who would be able to share their insight and knowledge in doing business.
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