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2007 News -- "Introducing the Importance of Branding to Civil Servants; PRA Conference to start from May 23" - Lianhe Zaobao, 11th May 2007, pg 16; English translation included -- "Insight on brand building from gurus" - The Straits Times, 12th May 2007, pg H11 -- "The inside story of branding" - Today, 14th May 2007, pg 6 -- "Is branding necessary for the public sector?" - Mypaper, 23rd May 2007, pg 6-7; English translation included -- "Nanny state? S'pore has its own buzz" - The Straits Times, 24th May 2007, pg 12, Section: Home -- "Tharman: View of others can affect the Singapore brand, Ho Kwon Ping: Branding should not rely on advertising and packaging alone" - Lianhe Zaobao, 24th May 2007, pg 36; English translation included -- "Minister's call to give S'pore a buzz" - Today, 24th May 2007, pg 4, Section: Singapore News -- "Singapore must build an enduring brand: Tharman" - The Business Times, 24th May 2007, pg 9, Section: Singapore News -- "UN Award for Progressive Package" - Tamil Marasu, 24th May 2007, pg3, Section: News -- "S'pore has its own buzz: Tharman" - The New Paper, 24th May 2007, pg 17, Section: News Watcher -- "Manage brands well - it's the key to survival" - The Straits Times, 25th May 2007, pg 47, Section: Money -- "Successful branding will result in a successful business: panel" - The Business Times, 25th May 2007, pg 10, Section: Singapore News -- "S'pore-KL low-cost flights likely from Sept: AirAsia CEO" - The Business Times, 25th May 2007, pg 20, Section: Shipping/Aviation -- "CEO confident AirAsia will begin KL-Singapore route in Sep" - Berita Harian, 25th May 2007, pg 11, Section: Business News; English translation included
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