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Ever wondered why news editors and journalists ignore your news releases? Or why the news angle of your story that you had carefully crafted was totally ignored?

To write effective media releases, one needs to know what the journalist is looking for, and how to put together a media release that will grab the attention of the editors and make them assign the journalist to cover the story.

It’s about what’s newsy and what’s not; it’s about writing newsy headlines; and it’s about telling a story that will intrigue even the most experienced journalist. Can this be done?

Why not attend the PR Academy’s 2-day workshop on ‘Make Your News Releases Work For You" and find out for yourself? This highly intensive, hands-on workshop is conducted by Thomas Wee, a media veteran with 25 years of journalism experience.

Also a well-known trainer in print journalism, Thomas will show you, step by step, how to draft a good media release. Actual government media releases will be used as case studies. Come prepared to engage and be engaged, and to become a "news crafter".

Through interactive coaching and hands-on exercises, you will :

• Gain a better understanding of what journalists/news editors want;
• Learn to structure your news releases the way the media want them;
• Learn to write snazzy headlines;
• Learn to write attention-grabbing intros.

What past participants say about this workshop:t do

"I learnt a lot from the workshop as Thomas is very effective in imparting knowledge in a very digestible and practical way that we could make use of and retain. Furthermore, his course notes are also the most valuable course materials I have received among all the courses I have attended."
Chong Shu Ying, Corporate Communications, School of the Arts

* This workshop is open only to participants from the public sector.

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