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Handling the Media Workshop

Our appetites for sensationalism have fueled an industry that is unable to draw the line between information and entertainment.

The dangers of our supercharged media become crystal clear when it is your area of work that becomes the subject of news coverage.

Imagine this scenario: Something has gone amiss...and reporters are facing you, demanding an answer. Of course, they want a statement for the news - a soundbite- and you don't even know what the incident is about yet! Unlikely scenario? In today's scenario, definitely not! Caught off guard...you join the ranks of those who love to hate the media. But should this be the case?

Not if you decide to turn the media into a positive force to assist in promoting your area of work. While there is no way to ensure that your area of work/organisation will be incident-free, a little preparation beforehand can prevent a public relations nightmare.

Why not sign up for the PR Academy's 2-day workshop on "Handling The Media"? Learn the fine art of handling media appearances and interviews with aplomb and confidence from experienced trainers -- Mr Ian Oliver and Mr Kym Campbell!

The workshop is fully hands-on, interactive and intensive. Be prepared to be challenged, stimulated and provoked through the interviews that you will be put through.

What past participants say about this workshop:t do

"The actual interview session and evaluation gave me a taste of how difficult questions can be asked and how to deliver good & bad news."

"I learnt how to take control of the interview so that I can say what I have to say."

"To be able to see my image, my posture and my interview skills on TV helped me to pinpoint my weaknesses and improve them."

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