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Persuasive Marketing:
Developing an Effective Marketing Programme

Public servants of the new century need to acquire marketing skills if we wish to "sell" and "market" our programmes effectively to our various stakeholders.
The ultimate objective of public sector marketing is to persuade and sometimes influence the actions of our stakeholders. And this is becoming increasingly difficult in today’s fast-changing environment, brought about by increased globalization as well as technological and social developments. Hence, to be successful in marketing, one must regularly monitor the environment and manage the strategies and tactics to suit the ever-changing landscape in which we operate in.

Are you equipped to design effective marketing programmes? If your answer is "No" or "Maybe", why not join Mr Hermawan Kartajaya, the Asian marketing guru and the current President of the World Marketing Association, in PR Academy's one-day workshop on "Persuasive Marketing" and learn how you can make your marketing programmes persuasive and effective!

This lively and interactive one-day workshop uses a combination of discussions, case study analysis, role-plays and exercises to equip participants with the most current concepts marketing skills and applications that could be applied in the public sector. You will leave the workshop with the knowledge of how to:

• Design an effective and persuasive marketing programme
• Use segmentation and targeting techniques to better position your marketing programmes
• Use the 4Ps of marketing to achieve your objectives
• Ensure success in implementing your marketing programme through better design of customer service, branding and process support.
  
  

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