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Managing Risk and Crisis -
Strategic Communication Principles

A crisis is no respector of time nor place. It strikes anyone, anytime. Just think Nicoll Highway; Fusionpolis Worksite Collapse, Bird Flu... just to name a few of the more recent crises to hit Singapore.

In almost all of these events, management of information played a crucial role in "preserving" Singapore's image. But can everyone say that we are prepared for any crisis? Do you or your organisation know what to do when the Internet is flooded with rumours; the phones are ringing non-stop; and the media is hounding you for answers?
How do you handle all of the publicity and prevent the damage that can occur to your organisation?

Whatever the situation is, you need to be ready when a crisis hits. Communicating about a crisis will be a frustrating, perplexing and confusing experience if you are caught unprepared.

However, by understanding the nature of a crisis, and how to develop, update and prepare for the worst possible event, you will be well-armed to face any eventuality.

PR Academy's workshop on "Managing A Crisis" will enable you to become a "professional" communicator from two UK experts, well-versed in crisis information management.

Besides learning the importance of having a crisis communications plan, participants will learn how to:

• Recognise the signs of a possible crisis BEFORE it becomes a crisis
• Develop a proactive crisis communications strategy & turn it into a workable action plan
• Carry out a crisis audit and recognise the information flow in a crisis
• Prepare for handling internal and external reactions & tough crisis questions
• Understand and manage the media during a crisis, and
• Rebuild the organisation after a crisis

There will be several case studies to illustrate good and bad responses from organisations. Checklists, templates, and exercise handouts will be provided.

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