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Hermawan Kartajaya

Hermawan Kartajaya, a renowned Asian marketing guru who is currently the President of World Marketing Association, is one of the “50 Gurus Who Have Shaped The Future of Marketing” appointed by The Chartered Institute of Marketing, United Kingdom (CIM-UK). He is a unique combination between a thinker of strategic business concept, particularly in marketing, and a practitioner. Complimented by his strong ambitions to enhance knowledge, he has becoming a sturdy consultant in his field.

He lectured widely, from Switzerland to Singapore. He is also the first Indonesian to enter the international league in marketing with his own models and received an acknowledgement from Prof. Philip Kotler, the world’s guru of marketing. He is also the one the few Asians who has been invited to give a speech in the American Marketing Association (AMA) Educators Conference.

"Hermawan Kartajaya, a world class marketing modeler, has blended the latest marketing trend with a conceptual foundation"- Philip Kotler

"Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing" - Warren J. Keegan



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