PR Academy

Is the media a friend or foe? Why do journalists do the things they do? What is the newsroom culture and what makes news? What is the media mentality? How do I pitch effectively to them? How do I handle the media when my organisation has a crisis?

If you wish to learn how to pitch your stories well, handle the media in a crisis, build good working relations with the media, and find the answers to all the above questions and more, then you cannot afford to miss PR Academy's workshop "Effective Media Relations: Make The Media Your Ally".

This is an intensive and interactive workshop. Come not just to listen but to challenge and engage your trainer and facilitator, Thomas Wee, a media veteran with 25 years' experience in various journalism positions. Come and participate in realistic role-plays and scenarios.

Here’s what some course participants say:

“Very insightful course. Very practical. The many tips and suggestions on media relations will come in useful in my work.”

“The role plays gave me a first-hand experience of what happens in real life.
They were very realistic and relevant.”

“The many real-life scenarios and case-studies were just great. Couldn’t have got them elsewhere.”

“No better way to learn than from an insider. I now have more confidence in dealing with the media.”

* This workshop is open only to participants from the public sector.