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Effective Crisis Communications

A crisis can strike anytime, anywhere. While we cannot predict accurately when a crisis will happen, we can, fortunately, minimise or even negate major fallouts if we learn how to effectively manage information during a crisis.

For instance, are you able to:
- Recognise potentially damaging issues or situations that could develop into a crisis,
and respond to it appropriately?
- Understand the basic components of a crisis management plan, and how crisis communications fits into the plan?
- Identify and communicate effectively with key audiences?
- Prepare clear, concise and accurate news releases and statements, despite working under pressure?
- Respond to media queries and perform confidently in interviews and media conferences?
- Use the Internet effectively for crisis communications?

If you have even the slightest doubt in answering "Yes" to even one or two of the above questions, then you cannot afford to miss this opportunity to become an effective “crisis communicator”!

Facilitated by Rick Clements, best known for his effective management of two major incidents while he was at Singapore Airlines, and Kim Lim, who has 20 years of experience in various PR fields and specialises in risk, issues and crisis management, this two-day workshop features a simulated exercise that will put you in the “hot seat” and replicate the pressures of managing a crisis and, in the process, teach you valuable lessons on how to manage any crisis more effectively, including:
- How to differentiate between issues, incidents, crises and an emergency;
- The key elements of an effective crisis communications plan;
- The basic principles of good crisis communications;
- The effective monitoring of media coverage and public reaction; and
- How to work with the media in a crisis.

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