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Making It Business As Usual:
The Basics of Crisis Communication
Every organisation is vulnerable to crisis. A crisis can creep over an organisation and it might be too late when you realise it. Whether they emerge from these crisis with their reputation burnished, or tarnished, depends very much on how they deal with these events. Often, organisations suffer negatively because they fail to understand and prepare for effective and consistent crisis communications and stakeholder management. This is particularly vital given today's 24/7 media-sphere and the rise of citizen journalism.
This two-day intensive workshop will equip participants with knowledge and skills for integrating crisis management into business-as-usual. Participants will understand the fundamentals of crisis – its definitions, life cycle and indicators. This workshop will also enable participants to practise integrated crisis management skills.
The workshop is designed to impart knowledge and skills on:
- How to deal with a crisis in a holistic, integrated, & systematic manner
- How to communicate with the media and your stakeholders
- What to do before, during, and after a crisis
- What to do in the first 24 hours
- Online crisis management
* This workshop is open only to participants from the public sector.
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