Negotiation Skills
The Art of Negotiation (*New in 2008!)
Participants learn to use negotiating strategies and tactics, mainly through role-plays and group exercises. Under the guidance of the trainers, each participant analyses their personal performance to maiximise outcomes in future negotiations.
Marketing Skills
Persuasive Marketing: Developing an Effective Marketing Programme
This lively and interactive one-day workshop uses a combination of discussions, case study analysis, role-plays and exercises to equip participants with the most current concepts marketing skills and applications that could be applied in the public sector. Fully hands-on, interactive
and intensive. Participants learn both the techniques
for appearing on-camera, as well as strategic skills in answering
questions from the media.
Media
Skills
Handling The Media
Fully hands-on, interactive
and intensive. Participants learn both the techniques
for appearing on-camera, as well as strategic skills in answering
questions from the media.
Effective Media Relations: Make The Media Your Ally
Highly intensive and interactive, participants will gain a deeper understanding of media jargon, newsroom culture and build even better working relations with the media in this workshop.
Writing
Skills
Speeches That Sell: The Insights Of The Craft
Fully interactive with hands-on exercises. Learn how to make
your speeches come alive and the various writing techniques that
work for different situations. Learn also how to make a sprinkle
appropriate anecdotes into a “mundane” speech and watch
it come alive and connect with your audience.
Replies To The Public: Getting Your Points Across Effectively
Responding to letters from the public, especially complaints, is a
challenging task. Not only must the replies be succinct, but they
must also clarify the organisation’s stand on an issue with
tact and empathy. The “Replies To The Public: Getting Your Points Across Effectively” course
provides hands-on training, using actual letters and responses.
Make Your News Releases Work For You
Writing media releases that capture the media is an art. It must be newsy, yet interesting. The “Make Your News Releases Work For You” course provides hands-on training, using actual media releases.
Internet Communications
Creating Usable Websites
Maximise the effectiveness of your website designs, by following the user-centred design process and applying
usability techniques to their web design projects. Through case
studies, videos and hands-on interactive sessions, participants
will learn how to create a highly compelling user experience that
blends creativity and functionality, thus ensuring the highest user
satisfaction and enhanced business returns.
Crisis Communications
Making It Business As Usual: The Basics of Crisis Communication
This two-day intensive workshop will equip participants with knowledge and skills for integrating crisis management into business-as-usual. Participants will understand the fundamentals of crisis – its definitions, life cycle and indicators. This workshop will also enable participants to practise integrated crisis management skills.
This workshop is ideal for anyone who has little or no experience in handling a crisis. Officers with less than 3 years of experience will benefit the most from the workshop.
Effective Crisis Communications (*New in 2007!)
This new, two-day workshop is designed, among other things, to impart knowledge and skills on:
* How to differentiate between issues, incidents, crises and an emergency;
* The key elements of an effective crisis communications plan;
* The basic principles of good crisis communications;
* The effective monitoring of media coverage and public reaction; and
* How to work with the media in a crisis.
This workshop is ideal for anyone who has little or no knowledge/experience in handling a crisis. Officers with less than 4 years of experience will benefit the most from this workshop.
Managing A Crisis
Communicating about
a crisis will be a frustrating,
perplexing and confusing experience if you are caught unprepared.
However, by understanding the nature of a crisis, and how to develop,
update and prepare for the worst possible event, you will be well-armed
to face any eventuality. Learn how to become a "professional" communicator
in crisis information management.
Public
Facilitation Skills
Public Facilitation Skills
Highly interactive and hands-on with several role-playing exercises, participants learn practical skills that will let them become more effective facilitators.
Branding
Maximise the Brand Called You!
This highly interactive and fun workshop will make you think hard
about your personal brand and fine-tune what is you, and helps
you to convey an image of confidence and credibility.
It's time to stand out from the crowd!
Enhance Your Personal Branding Through Effective Body Language (*New in 2007!)
This workshop will help you to understand the dynamics of body language and how it can help you to communicate better and enhance your interactions with others. Officers with less than 3 years' experience will benefit the most from this workshop.
Public Consultation
Public Consultation
The PR Academy, worked with International Association of Public
Participation (IAP2), to offer a three-module certification programme
in public consultation. The three modules were:
1. Planning for Effective Public Participation (two-day course)
2. Effective Communications for Public Participation (one-day course)
3. Techniques for Effective Public Participation (two-day course)
Presentation Skills
Persuasive Presentations
This lively and interactive two-day workshop uses a combination of exercises, class discussions and application of skills to build the key skills you need to make good presentations. Relevant for officers with less than 2 years of working experience.
Delivering Impactful Presentations
This hands-on workshop uses a combination of demonstrations, exercises, class discussions and application of skills to make your presentations great and ensure your good ideas are well-received.
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