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The Academy is a division of the Ministry of Information, Communications
and the Arts (MICA), Singapore. The Academy was set up in June 2001
following a review of government communication and public relations
practices to provide focused training in public communication.
Our Mission
Our mission is to enhance the standards of public relations
and communications practice in the public sector and to help develop
a more effective and customer-focused public service through better
communication of public policies and programmes.
We have adopted the following three-pronged approach
to achieve our mission:
TRAINING:
Design and develop specialist programmes in core public communication
skills and conduct workshops/courses in generic PR and communication
skills; and seminars/conferences featuring best practices in the
PR and PR-related industries.
RESEARCH:
Conduct studies/research and develop relevant literature and case
studies in the areas of media, public communication and public relations.
CONSULTANCY:
Provide advice on communication practices in the public sector and
in customising courses to meet specific needs of an organisation,
Our Clients:
The Academy’s clients are mainly from the public sector but
we also cater to the needs of the private sector through our annual
PR conference, seminars and tailor-made training programmes for
private agencies.
Our Niche:
As the only agency in Singapore providing focused training in public
communication, we have the relevant industry knowledge to enhance/identify
gaps and develop appropriate and relevant workshops for our clients
in the public sector. Moreover, our workshops are practical and
skills-based, and conducted by experienced practitioners who have
relevant “insider” subject knowledge of the workshops
that they conduct. Hence the case studies used are current and reflect
industry standards.
Who We Are:
Managing Director
Ms Sulosana Karthigasu
Email: sulosana_karthigasu@mica.gov.sg
Manager
Ms Ng Yen Ching
Email: ng_yen_ching@mica.gov.sg
Tel: (65)6837 9660
Asst Managers
Ms Jeannie Tay
Email: jeannie_tay@mica.gov.sg
Tel: (65)6837 9852
Ms Phua Kai Ting
Email: phua_kai_ting@mica.gov.sg
Tel: (65)6837 9615
Executive
Ms Tan Mei Ling
Email: tan_mei_ling@mica.gov.sg
Tel: (65)6837 9650
Ms Rathigha Rajindran
Email: rathigha_rajindran@mica.gov.sg
Tel: (65)6837 9305
PR Academy Fax:(65) 6837 9463
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