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About Us
The Academy is a division of the Ministry of Information, Communications and the Arts (MICA), Singapore. The Academy was set up in June 2001 following a review of government communication and public relations practices to provide focused training in public communication.

Our Mission
Our mission is to enhance the standards of public relations and communications practice in the public sector and to help develop a more effective and customer-focused public service through better communication of public policies and programmes.

We have adopted the following three-pronged approach to achieve our mission:

TRAINING: Design and develop specialist programmes in core public communication skills and conduct workshops/courses in generic PR and communication skills; and seminars/conferences featuring best practices in the PR and PR-related industries.

RESEARCH: Conduct studies/research and develop relevant literature and case studies in the areas of media, public communication and public relations.

CONSULTANCY: Provide advice on communication practices in the public sector and in customising courses to meet specific needs of an organisation,

Our Clients:
The Academy’s clients are mainly from the public sector but we also cater to the needs of the private sector through our annual PR conference, seminars and tailor-made training programmes for private agencies.

Our Niche:
As the only agency in Singapore providing focused training in public communication, we have the relevant industry knowledge to enhance/identify gaps and develop appropriate and relevant workshops for our clients in the public sector. Moreover, our workshops are practical and skills-based, and conducted by experienced practitioners who have relevant “insider” subject knowledge of the workshops that they conduct. Hence the case studies used are current and reflect industry standards.

Who We Are:

Managing Director
Ms Sulosana Karthigasu
Email: sulosana_karthigasu@mica.gov.sg

Manager
Ms Ng Yen Ching
Email: ng_yen_ching@mica.gov.sg
Tel: (65)6837 9660

Asst Managers
Ms Jeannie Tay
Email: jeannie_tay@mica.gov.sg
Tel: (65)6837 9852

Ms Phua Kai Ting
Email: phua_kai_ting@mica.gov.sg
Tel: (65)6837 9615

Executive
Ms Tan Mei Ling
Email: tan_mei_ling@mica.gov.sg
Tel: (65)6837 9650

Ms Rathigha Rajindran
Email: rathigha_rajindran@mica.gov.sg
Tel: (65)6837 9305

PR Academy Fax:(65) 6837 9463


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