SINGAPORE : SMS, MMS and blogging have changed the way people communicate and have an increasing influence in daily life.

These new technologies can no longer be ignored and gone are the days of relying on traditional modes of communication like radio, TV and newspapers, to reach out to the masses. Some of the technologies that can be leveraged on are tools like blogs, Really Simple Syndication (RSS) and even podcasts for PR and promotional activities.

The PR Academy's 5th Annual Conference, "New Media: The New Frontier in Communications and PR," aims to demystify the myths surrounding new media. The conference will also explore opportunities and challenges that the new media poses, how, why and when to integrate the Internet and online media into any organisation's overall public relations, marketing and communications strategy.

Popular Singapore bloggers, Mr Miyagi and mr brown are among the panel of speakers who will share their views and experiences. Among the other conference speakers are Dr Cherian George from the Nanyang Technological University, Mr Felix Soh from The Straits Times and Ms Margaret Thomas from MediaCorp Singapore.

The conference will be held at Singapore's Grand Copthorne Waterfront Hotel on 31 May.

Further details of the conference can be found at www.pracad.com.