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5th Annual Conference
31 May 06, Grand Copthorne Waterfront Hotel, Singapore
"New Media: The New Frontier In Communications And PR "
Wednesday, 31 May 06 (9am - 6.30pm)
Grand Copthorne Waterfront Hotel
Conference Programme
| 0830 |
Registration And Morning Coffee |
| 0900 |
Arrival Of Guest-Of-Honour
Dr Lee Boon Yang
Minister for Information, Communications and the Arts
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| 0905 |
Keynote Address By Guest-Of-Honour |
| 0920 |
The Web of Possibilities
Mr Ho Khee Yoke
Senior Consultant (Technology and Planning)
Infocomms and Development Authority of Singapore
In the past decade, the Internet has rapidly evolved from being seen as a useful tool, to an amazing source of information. And now, it is viewed as a significant social phenomenon, and many sociologists are debating about its long-term effects on societies. Khee Yoke provides an overview of the recent trends in the Internet world, particularly in the space of Web 2.0, or what some people describe as a second phase of the World Wide Web. To some extent, Web 2.0 has become a buzzword, incorporating whatever is newly popular on the Web (such as podcasts and tags). Khee Yoke will examine some of these new Web 2.0 components and explore how they can be better utilised by the public communications, marketing and PR fields.
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| 1020 |
Morning Refreshment |
| 1040 |
Meeting The Challenges Of Internet Pr
Niall Cook
Director, Hill & Knowlton ( UK)
The Internet presents professional communicators with many opportunities and challenges. However, some perceive these as threats. Regardless of whichever field one works in – technical, cultural, political or social – the success of one’s communication depends very much on which perspective one chooses to work with. Niall sheds light on some of the most pressing online challenges facing today's communication professionals, and shares his insights, using case studies from both the public and private sectors. Niall will also share how blogs, RSS and podcasts can be used in PR and promotional activities, as well as how organisations can respond to online discussions.
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| 1140 |
Essentials of An Online Newsroom
Gul Amir Khan
MicroUsability Pte Ltd ( Singapore )
The corporate website has become the first source of information for many a journalist. Will your website stand up to their scrutiny and will they leave with the impressions you want to give them? Using research and case studies, Gul shares how journalists use the Internet and corporate websites to develop their stories. Hear what journalists expect to find online, and how you can enhance the perception of your organisation online.
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| 1240 |
Networking Lunch |
| 1340 |
What Happened To The News? A Case Study Of Net-Empowered Citizenry
Mr Benjamin Lee aka Mr Miyagi ( Singapore )
Mr Lee Kin Mun aka mr brown ( Singapore )
Blogging started out as an “everyman” phenomenon. Even some professional journalists have taken to blogging as well. But the real promise of blogs remains with the non-journalists, for whom blogging has given a powerful and inexpensive publishing tool to reach out to the world with their stories and thoughts. Popular Singapore bloggers Mr Miyagi and mr brown discuss “high speed, high propagation self-publishing” and share their experiences with “catch-me-if-you-can” blogs, utilising technological advances to further online publishing beyond mere text and hyperlinkage - or as they like to put it, “seeking a goal that is greater than the sum of its parts”.
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| 1440 |
Changes In The Practice Of Public Relations In The Age Of New Media
Basskaran Nair
Adjunct Associate Professor, Lee Kuan Yew School of Public Policy, National University of Singapore
The public has to deal with a world that is in the main out of reach, out of sight, out of mind. All they know is what they hear and what they read. Their knowledge and perceptions are structured by media reports. In the New Media age, there is a panoply of new communication technologies which move news at a phenomenal speed. Basskaran examines situations where people increasingly say “All I know is what I see on my mobile or in the Internet”, by exploring several case studies in Asia . The PR challenge is to be vigilant as the professionals manage the New Media and the public agenda.
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| 1540 |
Afternoon Refreshment |
| 1600 |
The Challenges That The New Media Poses To Newsmakers and News Providers
Jonathan Halls
Learning Executive, BBC Production Training (New Media, Television, Radio) (UK)
Government and PR organisations traditionally use print and broadcast media to get their messages across. However, as consumers now get much of their information from the Internet and digital media, professional communicators are confronted with a dizzying array of communication options. Whether it’s with E-mail, texting or blogging; streaming, podcasting or chatting online; the power in mass communication has changed hands. What does this mean for communication professionals? Jonathan looks at the power of the consumer in the new communication world and the strength of new digital communication tools. The challenge for PR professionals lies not only in knowing what these new technologies are or how they work. Rather, it’s in choosing the right tool for the purpose at the right time and exploiting its communication strengths. Looking at current communication technologies, Jonathan will share a decision-making tool that will help you get this right, today and tomorrow, as new technologies are developed.
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| 1700 |
Roundtable Discussion
New Media: Will It Be A Case Of "Out With The Old And In With The New?"
Moderator:
Dr Cherian George, Deputy Head forJournalism & Publishing, School of Communication & Information, Nanyang Technological University (Singapore)
Panelists:
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| 1830 |
Vote Of Thanks & Close of Conference
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