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Seminars & Conferences

2004 PR Conference

"Building Credibilty, Managing Reputation"

Our third conference and was held on Friday 4 June 04 at the Grand Copthorne Waterfront Hotel. Dr Lee Boon Yang, Minister for Information, Communications and the Arts was the Guest-of-Honour.

Bringing together several experts to discuss reputation and credibility issues, the one-day conference featured topics such as "The Fragility of Reputation", and "The Sum of All Intangibles - The Value of a Good Reputation", and two case studies on the RSS Courageous incident and the Avian Flu.

Ms Sulosana Karthigasu, the Managing Director of the PR Academy said, "Our annual conference is fast becoming an important event for the PR fraternity in Singapore . As it is a very practice-oriented event, PR practitioners are able to relate better to the discussions and deliberations. Moreover, as the case studies are based on local examples and events, they are more relevant. Participants identify readily with the successes and learn to avoid the pitfalls."

About 175 policy makers, senior civil servants, government communicators, PR consultancy representatives, including an overseas delegate from an Australian University attended this year's conference.

Click here for the Conference's flyer (in pdf format)

	Click to view a snippet of COL Bernard Toh (Director, Public Affairs, MINDEF, 2004)'s presentation during the conference "At Razor's Edge - The Courageous Story"