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Seminars & Conferences

2003 PR Conference

"Strategic Communications: Perception Is Reality"

The PR Academy 2003 Annual Conference was successfully held on Wednesday 20 August 03 at the Grand Copthorne Waterfront Hotel, Singapore. The theme of the conference was on perceptions and the title " Strategic Communications: Perception is Reality". About 200 local PR professionals attended the conference and took part actively in topics of the day.

Speakers and topics included:

	Mike McCurry, USA - Press Secretary to former President Bill Clinton (2003) provided a rare glimpse into how the White House manages global perceptions. Click on the left picture to view a snippet of his presentation "Managing Global Perceptions: Insights From The White House."

· Mike Holtzman, USA - Executive Vice President of Brown Lloyd James and key member of the PR team that helped Beijing clinch the 2008 Olympics bid gave insights to how Beijing changed world perceptions and won the coveted role of Olympics host.

· Thomas Murrell, Australia - CEO of 8M Media & Communications gave a frank and candid view of how the media shapes and has the power to shape perceptions.

· Sue Driscoll, Australia - Former head of Social Marketing in Porter Novelli Australia showed just how critical people's perceptions are in determining the success of various public campaigns/programmes.

· Richard Barrington, UK - Director (E-Government)of Sun Microsystems illustrated with examples on how powerful a communicator the Internet can be.

· NEWater Case Study - how negative perceptions were managed;

SARS Case study - classic case where perceptions were managed, confidence and morale rebuilt.

	Click on the left picture to view a snippet of Dr Ismail Sudderuddin (Director, National Resilience, MICA, 2003)'s presentation on "The SARS Crisis: Managing Perceptions"

Click here for the Conference's flyer (in pdf format)