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2002
PR Conference
"Beyond
Communication: Communication As A Strategic Government Function"
The PR Academy Launch Conference 2002 was successfully held on 28
June 2002 (Friday). The theme of this Conference is the emerging
importance of communication as a strategic management tool for the
Government.
Top communicators from around the world met to
discuss the following topics:
· Leadership Communication
Traditionally, the ability to communicate with intelligence and
confidence defined a great leader. Have recent events like the Sept
11 attacks further highlighted the importance of leadership communication
during a crisis?
· Risk Management
The discovery of a terrorist plot in safe and well-regulated
Singapore remains a shock to many. The 911 incident has also exposed
the inadequacy of many organisations' crisis plans. How has this
and the rise of terrorism affected our approach to risk and crisis
management?
· Role of
Media
Globalisation, convergence, increasingly open competition
and the rise of the Internet are transforming the media industry
and the role of the media. What is the role of the media in the
new environment? Hear from a panel of eminent local and foreign
media personalities.
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